Waggy Tail Dog Walks

Last updated: August 2026

​

Waggy Tail Dog Walks respects your privacy and is committed to protecting your personal information.

​

This Privacy Policy explains what information we collect, why we collect it, how we use it and the rights you have in relation to your personal information.

​

1. Who We Are

Waggy Tail Dog Walks provides dog walking, pop-in visits and dog sitting services in Poulton-le-Fylde, Staining, Normoss, the Stanley Park area and Singleton.

​

For the purposes of UK data protection law, Waggy Tail Dog Walks is the data controller of the personal information covered by this Privacy Policy.

​

If you have any questions about this Privacy Policy or how we use your personal information, you can contact us using the contact details provided on our website.

​

2. Information We Collect

The personal information we collect will depend on how you interact with us and whether you become a client.

​

It may include:

• Your name

• Home address

• Email address

• Telephone number

• Emergency contact details

• Information you provide through our website contact forms

• Details relating to bookings and services

• Information about your dog, including their routine, behaviour, health, veterinary practice and care requirements

• Access information necessary for us to provide services at your home

• Records of communications between you and us

• Payment and transaction information

• Marketing preferences

• Photographs of your dog where you have agreed that we may take or use them

 

We only collect information which is reasonably necessary for running our business and providing our services.

​

3. How We Collect Your Information

We may collect personal information when you:

• Contact us through our website

• Contact us by telephone, email, social media or messaging service

• Arrange a Meet & Greet

• Complete a Client Registration Form or other client documentation

• Book one of our services

• Subscribe to our mailing list

• Give us information while we are providing services to you

 

Some information is also collected automatically when you use our website, including information collected through cookies and similar technologies.

 

More information about this can be found in our Cookie Policy.

​

4. How We Use Your Information

We may use your personal information to:

• Respond to enquiries

• Arrange Meet & Greets

• Provide dog walking, pop-in visits and dog sitting services

• Manage bookings and payments

• Contact you about your dog or our services

• Contact your emergency contact or veterinary practice where necessary

• Maintain appropriate client and business records

• Manage access to your property where this forms part of our services

• Deal with questions, complaints or disputes

• Maintain appropriate insurance and business records

• Meet our legal, regulatory, tax and accounting obligations

• Improve our website and services

• Send newsletters, updates or marketing communications where permitted

 

We will not use your personal information for purposes which are incompatible with the reasons it was collected.

​

5. Our Lawful Bases for Using Your Information

UK data protection law requires us to have a lawful basis for processing personal information.

​

Depending on the circumstances, we may rely on:

• Contract – where we need to use your information to provide services you have requested or to take steps before entering into an agreement with you.

• Legitimate interests – where it is reasonably necessary for running and protecting our business, communicating with clients, maintaining appropriate records and improving our services, provided that your rights and interests do not override those interests.

• Legal obligation – where we are required to keep or use information to comply with the law.

• Consent – where you have specifically agreed to something, such as certain marketing communications or the use of photographs.

• ​

Where we rely on consent, you can withdraw that consent at any time.

​

6. Health Information About Your Dog

We may ask you for information about your dog's health, medication and veterinary treatment so that we can care for them safely.

​

Information about an animal is not normally personal health information about you for data protection purposes. However, we will still treat information about your dog and their care responsibly and only use it where relevant to the services we provide.

​

7. Website and Wix

Our website is hosted using Wix.

​

When you visit our website or submit information through a website form, Wix may process certain information on our behalf in order to provide website hosting, security, analytics and related functionality.

​

This may include technical information such as your IP address, browser type, device information and information about how you use the website.

​

Wix may use cookies and similar technologies. Further information is available in our Cookie Policy and through the cookie settings available on our website.

​

8. Email and Google Workspace

We use Google Workspace for our business email and related administration.

​

If you contact us by email, your name, email address, correspondence and any information you include in your message may be stored and processed using Google Workspace.

​

We use this information to respond to enquiries, communicate with clients and administer our services.

​

9. MailerLite

We use MailerLite to manage email newsletters and marketing communications.

​

If you subscribe to our mailing list, information such as your name, email address, subscription status and interaction with our emails may be processed through MailerLite.

​

Where consent is required for marketing, we will ask for it before adding you to our marketing list.

​

You can unsubscribe from marketing emails at any time by using the unsubscribe link included in our emails or by contacting us.

​

Unsubscribing from marketing will not prevent us from contacting you about services you have booked or other matters relating to our relationship with you.

​

10. Marketing

We may occasionally send information about Waggy Tail Dog Walks, our services or other relevant updates.

​

We will only send electronic marketing where we have an appropriate lawful basis to do so.

​

Where you have given consent, you can withdraw it at any time.

​

We do not sell or provide our mailing list to other businesses for their own marketing purposes.

​

11. Who We Share Information With

We do not sell your personal information.

​

We may share information with trusted organisations which provide services necessary for running our business, including:

• Website and hosting providers

• Email providers

• Email marketing providers

• Payment providers, where applicable

• Accountants or professional advisers

• Insurance providers

• IT and software providers

 

We may also share information with a veterinary practice or emergency contact where this is reasonably necessary to protect the welfare of an animal in our care.

​

We may disclose information where required by law or where reasonably necessary to establish, exercise or defend legal rights.

​

Service providers processing personal information on our behalf are only permitted to use that information for the purposes for which it has been provided.

​

12. International Transfers

Some of the service providers we use, including Wix, Google and MailerLite, may process or store personal information outside the United Kingdom.

​

Where personal information is transferred internationally, we take reasonable steps to ensure that appropriate safeguards are in place as required by UK data protection law.

​

These safeguards may include transfers to countries recognised as providing an adequate level of protection or the use of approved contractual safeguards.

​

13. How Long We Keep Your Information

We keep personal information only for as long as reasonably necessary for the purposes for which it was collected and to meet any legal, tax, accounting, insurance or contractual requirements.

​

Client records may therefore be retained for a period after you stop using our services.

​

Information which is no longer required will be securely deleted or destroyed.

​

Where you unsubscribe from marketing communications, we may retain limited information necessary to record your preference and ensure that we do not send you further marketing communications.

​

14. Keeping Your Information Secure

We take reasonable steps to protect personal information against loss, misuse, unauthorised access, alteration or disclosure.

​

We use reputable service providers and appropriate security measures for the systems we use.

​

Where we hold information relating to access to your home, we take particular care to store and handle that information securely.

​

15. Your Rights

Under UK data protection law, you may have the right to:

• Ask for a copy of the personal information we hold about you

• Ask us to correct inaccurate or incomplete information

• Ask us to delete your personal information in certain circumstances

• Ask us to restrict the way we use your information

• Object to certain uses of your information

• Ask for certain information to be transferred to you or another organisation

• Withdraw consent where we rely on consent to process your information

 

These rights are subject to certain legal exceptions.

 

If you wish to exercise any of these rights, please contact us using the details on our website.

​

We may need to ask for information to confirm your identity before responding to your request.

​

16. Complaints

If you have concerns about how we use your personal information, please contact us first so that we have an opportunity to resolve the matter.

​

You also have the right to complain to the Information Commissioner's Office (ICO), the UK's independent regulator for data protection.

​

Information about your rights and how to make a complaint is available from the ICO.

​

17. Cookies

Our website uses cookies and similar technologies.

​

Some cookies are necessary for the website to operate. Others may be used for analytics, functionality or other purposes.

​

Where required, non-essential cookies will only be used after you have given your consent through our cookie banner.

​

You can change your cookie preferences through the options provided on our website.

​

For further information, please see our Cookie Policy.

​

18. Links to Other Websites

Our website may contain links to other websites or social media platforms.

​

We are not responsible for the privacy practices of third-party websites. If you follow a link to another website, you should review that organisation's privacy information.

​

19. Children's Information

Our services are intended to be arranged by adults.

​

We do not knowingly collect personal information directly from children through our website for marketing purposes.

If information about a child is provided to us because it is reasonably necessary in connection with access to a client's home or the provision of our services, we will only use that information for the relevant purpose.

​

20. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our business, the services we use or legal requirements.

​

The latest version will be published on our website with the date it was last updated.

​

21. Contact Us

If you have any questions about this Privacy Policy or how we use your personal information, please contact:

​

Waggy Tail Dog Walks
Poulton-le-Fylde, Lancashire

​

Please use the email address or contact details shown on our website.

​

​